Major Butter Sponsor(s)
Make SURE your story has butter before you begin writing by making a list of popular entertainments in possession of the butter you want your WIPs to also possess. (Also, a coupon for the UF Course!)
No doubt, when crafting entertainments your current audience will eat up, your inspiration—or your Major Butter Sponsor(s), as we call it in the Universal Fantasy Course—is a HUGE part of the butter equation for writing delicious stories.