Are You Spreading, Baking, and Serving WEB?
The Well Executed Butter Series [Post 1 of 3]
I’ve been thinking a lot about story butter (obvs).
And I’ve determined that it basically has three stages: Spreading, Baking, and Serving.
Or, for us structure-heads: Set-Up, Build-up, and Execution.
Spreading the butter often looks like the antithesis of the butter you’ll eventually serve.
In an example of the Bully Really Likes You, this would be the bul…