Are You Spreading, Baking, and Serving WEB?

The Well Executed Butter Series [Post 1 of 3]

I’ve been thinking a lot about story butter (obvs).

And I’ve determined that it basically has three stages: Spreading, Baking, and Serving.

Or, for us structure-heads: Set-Up, Build-up, and Execution.

Spreading the butter often looks like the antithesis of the butter you’ll eventually serve.

In an example of the Bully Really Likes You, this would be the bul…